Impart high-quality business, design, entrepreneurship, and technology management education to develop the knowledge economy and marketable skills among both male and female youth in the Middle East region. We will help them find jobs in the private and public sector globally.
Recruit high-quality international faculty for achieving teaching excellence, conducting management research, and imparting premier executive education with a focus on entrepreneurship, business design, leadership, and innovation in the Middle East.
Establish a platform for conducting research and dissemination of knowledge on women entrepreneurship, business design, and leadership studies to create social impact and provide community service in the Middle East.
Produce innovative and ethical entrepreneurs and leaders who will make meaningful and visible contributions to the development of intellectual capital, the growth of businesses, and the creation of private sector jobs for the growing youth population in the Middles East.
Bring innovation and best practices from international business schools and universities to the Middle East and North Africa to strengthen business education, achieve international competitiveness, and attain outstanding levels of leadership and scholarship in the Middle East and North Africa.