Developing Global Leaders and Economies

Digital Marketing for Growth & Profitability – Marketing & Brand Management


Program Duration: 3 Days (30th January – 1st February, 2017) | Fees: SAR 12,000 per participant | Jeddah, Saudi Arabia

Certificate of attendance will be issued by ImperialLog-01

For enquiries & registration, please contact; +966-50-182-3642, +966 12 659 4248, +966-55-570-7287 ||

Three-Day Marketing and Brand Management Course is approved by Technical & Vocational Training Corporation (TVTC)-KSA Approval Number 159298517

Mastering the digital economy represents a powerful opportunity for businesses. It can transform critical strategic elements – from your business model through to product and service design – and shape tactical elements, such as marketing communications and channel management.

While the objectives of a successful business remain the same, the vehicles available to achieve them have very much evolved. Savvy organizations can now make use of analytics, brand evangelists, display advertising and social media, video and mobile marketing. But in what combination?

This program harnesses our history of technological expertise to explore the latest insights into digital marketing. Together, we’ll identify a powerful set of best practices for your business.

Benefits For Participants

Through this program, the participant will be able to:

  • Learn the language of digital marketing, which will enhance their digital marketing skills
  • Understand how social media marketing works and how it can help to grow their company’s products and services.
  • Expand the market share for their organization
  • Get wealth of novel ideas for marketing products and services
  • Grasp how to compete in the digital world

Benefits For Organizations

Your marketing team will be able to:

  • Learn how to use digital marketing to expand market share and enhance profitability
  • Understand the power and effective use of social media marketing to increase revenues
  • Utilize digital marketing to market products and services to a wider customer-base
  • Enhance their digital market skills to open new sales and marketing channels
  • Learn how to communicate with new and existing customers in an effective and productive manner.
  • Market and launch new products in a more efficient and cost-effective manner.
  • Understand latest trends and opportunities in the market
  • Tap into new markets and customers through social media
  • Fundamental concepts, trends and ideas in Digital Marketing
  • Digital Marketing Tactics and Strategies
  • Critical elements of strategic market management, digital marketing
  • Digital Tools and Content Marketing
  • Overlap between social media, content and search optimization
  • Practical steps of building a content plan, search optimization and effective social media.
  • Framework to evaluate the impact of content marketing on end business objectives
  • Design an effective social media campaign and evaluate it
  • Digital Channels and Communications
  • Digital Growth Marketing including;
  1. the customer life cycle,
  2. conversion behavior and metrics,
  3. measuring success through qualitative, quantitative and comparative analysis,
  4. channel selection and segmentation
  • Interactive Classroom Sessions
  • Real-life case studies from Harvard Business School (USA)
  • Simulation from Harvard Business School (USA)
  • Group exercises and activities
  • Entrepreneurs looking for innovative ideas to enhance growth and profitability of their companies
  • Mid- and upper-level managers responsible for developing and implementing digital marketing campaigns in B2B and B2C companies
  • Professionals who develop or lead marketing plans for their companies or client companies
  • Business managers wishing to broaden and deepen their digital marketing skills and toolkit
  • Anybody who is involved in marketing of products and services and they want to learn the power of social media and digital marketing.

Professor Andreas Eisingerich
Professor of Marketing
Program Director of the Full-Time MBA
Imperial College Business School
Masters & PhD, University of Cambridge, Judge Business School
BSc., London School of Economics

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GBS reserves the right to change the program, faculty and date at any time.